Retail Gap Analysis

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Project Overview

Fowler Bauld & Mitchell Ltd. (“FBM”) was commissioned by the City of Lloydminster (“Lloydminster”) to prepare a Retail Gap Analysis. The study was carried out over the period of May to October 2022 and also included the assistance of Preferred Choice Development Strategists (“Preferred Choice”) for Stakeholder outreach. Stakeholder meetings, interviews, and an on-line survey were undertaken, with on-the-ground fieldwork conducted in May 2022.

The objective of the analysis was to assess the current and future retail and commercial opportunities for Lloydminster. Taking a collaborative approach, the consultant team analyzed the business inventory and retail sales patterns in Lloydminster by quantifying voids and gaps, and determining sectors exhibiting “leakage” and “surplus”. This comprehensive analysis resulted in a strategy that will give existing and new retailers an understanding of the relative strengths and weaknesses of Lloydminster’s retail market. The study may also contribute to the Comprehensive Growth Strategy Update currently underway to guide future annexation decisions.

For the purposes of identifying the business counts by business category, FBM applied its own business classifications for retail and services to provide additional depth to the overall analysis. In doing so, FBM still recognizes and attempts to adhere to the North American Industry Classification System (NAICS) designations as provided in the City’s business registry. We do recognize, however, that some deviations exist based on our professional interpretation of the business typology, but these are minimal.

This analysis was conducted by FBM as an objective and independent party. As is customary in an assignment of this type, neither our name nor the material submitted may be included in a prospectus, or part of any printed material, or used in offerings or representations in connection with the sale of securities or participation interest to the public, without the expressed permission of the City of Lloydminster or FBM.


Learn more about the Retail Gap and Market Analysis by viewing the final report.



Project Overview

Fowler Bauld & Mitchell Ltd. (“FBM”) was commissioned by the City of Lloydminster (“Lloydminster”) to prepare a Retail Gap Analysis. The study was carried out over the period of May to October 2022 and also included the assistance of Preferred Choice Development Strategists (“Preferred Choice”) for Stakeholder outreach. Stakeholder meetings, interviews, and an on-line survey were undertaken, with on-the-ground fieldwork conducted in May 2022.

The objective of the analysis was to assess the current and future retail and commercial opportunities for Lloydminster. Taking a collaborative approach, the consultant team analyzed the business inventory and retail sales patterns in Lloydminster by quantifying voids and gaps, and determining sectors exhibiting “leakage” and “surplus”. This comprehensive analysis resulted in a strategy that will give existing and new retailers an understanding of the relative strengths and weaknesses of Lloydminster’s retail market. The study may also contribute to the Comprehensive Growth Strategy Update currently underway to guide future annexation decisions.

For the purposes of identifying the business counts by business category, FBM applied its own business classifications for retail and services to provide additional depth to the overall analysis. In doing so, FBM still recognizes and attempts to adhere to the North American Industry Classification System (NAICS) designations as provided in the City’s business registry. We do recognize, however, that some deviations exist based on our professional interpretation of the business typology, but these are minimal.

This analysis was conducted by FBM as an objective and independent party. As is customary in an assignment of this type, neither our name nor the material submitted may be included in a prospectus, or part of any printed material, or used in offerings or representations in connection with the sale of securities or participation interest to the public, without the expressed permission of the City of Lloydminster or FBM.


Learn more about the Retail Gap and Market Analysis by viewing the final report.



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Page last updated: 21 Dec 2022, 09:27 AM